Instructors & Guides...

EB Instructors

Darren Butler
Kelli Sherbinin
Rick Loader
Shannon Moldowan
Chris Brown
Jordan Drinovz
Branden Grass
Geoff Pendrel
Paul Whitham
Lasha Reid

EB Ride Leaders

Peter Lauritzen
David O'Neill
Adam Trotter
Sol

Guest Instructors

Wade Simmons
Jay Hoots
Joe Schwartz
Danika Schoeter
Lisa LeFroy
Katrina Strand
Mike Kinrade

EB HQ Staff

Danielle Baker
Chris Brown
Branden Grass
Darren Butler
Kelli Sherbinin

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EB Riding Tip:

Brake setup: How many fingers do you brake with? These days, with the technology of disc brakes, we are able to have much more control of our brakes with much less effort.
Try moving your brake levers towards the center of the bike, so that you can comfortably squeeze the brake lever with one finger (index). This will give you all the power you need, much better control and it will improve your handlebar grip too!

EB's Commitment to Quality and Safety

As a commitment to safety, professionalism and integrity, all of our Instructors are currently certified to the highest standards available in North America.

All Endless Biking Instructors are currently certified with:

CMIC (Canadian Mountain-Bike Instructor and Guide Certification)
NCCP (National Coaching Certification Program)
WFA (Essential Wilderness First Aid) with CPR

PROFESSIONAL INSTRUCTORS

Darren Butler

Co-owner of EB, Vice President
Professional Instructor
Director of media and marketing

Darren's leadership, positive attitude and professionalism provide an energetic and passionate drive for Endless Biking. Darren's varied skill-set is captured in international media coverage, through various TV shows, MTB videos and magazines. A creative, diverse and technical rider, DB can ride it all. Darren excels at teaching, with over 8 years experience as a professional Instructor and Guide, giving riders the opportuntiy to learn from his experience and versatility.

Darren's commitment to community is strong, involved in countless community projects and initiatives throughout BC. His diverse riding background includes competing in the world's first freeride events, the Red Bull Rampage and Red Bull Freezride, featured rider on Drop In TV, pro racing ( DH, 4X, XC), factory team manager, and event organizer and MC.

Darren's a tough customer too, overcoming a near career ending injury, shattering both heels while filming for a TV show in 2002. After spending the better part of a year in a wheelchair, Darren has bounced back stronger with fortitude and intent that has been an inspiration to those around him.

Some old footage of DB, circa 2000, thanks to Rip TV.

Kelli Sherbinin

Co-owner of EB
Professional Instructor
President, Director of Operations

Kelli's website

A co-owner of EB, Kelli was born and raised in Nelson BC and is a fine example of the passion we ride with and teach at EB. Kelli, now living on the North Shore, has established herself as a highly respected professional instructor, racer, and mentor throughout Canada and the USA. Kelli is not only the president of operations at EB, she's also a Professor at Capilano College, teaching MTB Instruction and Guiding in several certificate programs.

Kelli's teaching resume is one of the deepest you'll find, she also instructs with: The Dirt Series, Spokeswomen, Mad March Racing (MMR), Red Bull, Capilano College and NS Ride. Kelli has developed a solid skill set and teaching style that is passionate, fundamentally sound and full of energy. Kelli's positive energy and exceptional teaching skills make her a phenomenal leader and one of EB's most sought after coaches.

Some of Kelli's highlights include a BC Cup overall series winner in Pro DH and Dual/Biker X as well as several top 4 overall positions. Highlights also include a 6Th place finish at Red Bull Psychosis, 5th place showing at the first ever invitational women's freeride event, Slope Sistair. Kelli has also been featured in many movies and TV shows including: 100% Woman, Wild at Heart, The Emergence, Dirt Divas, Ride Guide TV, The Knowledge Network and Drop In TV .

Geoff Pendrel

Professional Instructor
Professional DH Racer

Geoff has become one of Canada's top downhill racers, twice named to the National Team and 2004 Canada Cup Champion. While his focus is downhill racing, Geoff has great enthusiasm for all types of riding, especially cross country where he attained the Pro/Elite level before switching to downhill. Geoff has been immersed in the sport for over ten years; riding, racing, instructing and working with bikes.

While completing a business degree from the University of Victoria he began working with youth groups in the city and discovered his love of coaching. He combines an upbeat adventurous spirit with good natured east coast hospitality.

Geoff is having another great season, highlighted by his National Championship's 3rd place finish in the Men's Pro DH class.

Rick Loader

Professional Instructor

Rick Loader is one of our most inspiring, experienced coaches and riders at EB. He has been working with bikes for over 2 decades and has been coaching at a variety of levels over the last 20 years. Not bad for someone who is legally blind!

Rick's experience, combined with education, gives him excellent coaching and leadership skills. He has long been a teacher of Bicycle Mechanics as well as skill instruction, making him an ideal mentor and coach as a part of Endless Biking.

Rick's credentials include: CMIC Guide/Instructor Level 1, NCCP Level 1, BCRPA Sports Injury Management, OFA Level 1 First Aid with C-spine, Bachelor of Human Kinetics.

Shannon Moldowan

Professional Instructor

Shannon is a prime example of what we strive for here at Endless Biking. Shannon's professionalism, integrity and respect are what we are all about. As a very passionate rider, Shannon is able to share that passion with a professional and compassionate style that is ideal for teaching and ride leading.

Shannon currently manages North American Sales for Race Face products. He is certified with CMIC and a prime example of what the mountain bike industry is striving for in terms of advocacy for the sport. We are very proud to have Shannon on board with Endless Biking and we know that you will feel the same way.

Paul Whitham

Professional Instructor

Paul has been riding bikes for as long as he can remember and racing since 2005. He's raced all over with world including New Zealand and Australia, placing in the top 30 at world cup races. Paul had also competed in events such as Crankworx, where he had a 2nd place finish.

Paul has been working with Endless Biking since the 2008 season as an instructor and professional driver. Paul has completed his Instructor Training with Endless Biking and also wilderness safety and first aid training.

As a very skilled rider Paul has a lot to offer as an instructor, he's experienced in working with students who are new to riding and racers alike.

Jordan Drinovz

Professional Instructor

Jordan is from Squamish, has been riding for 5 years and has raced with Team Squamish for 2 years. He has gained an immense passion for the sport, which shows in his riding. Jordan enjoys all aspects of riding; from sessioning a skate park to long epic single track. Being a graduate of Capilano College's Mountain Bike Operations Program he is excited to start building a career in the bike industry. Jordan is always trying to improve his riding, even when he is teaching, he is learning something. He looks forward to getting on his bike while getting others on theirs!

Lasha Reid

Professional Instructor

Lasha has spent years in the great outdoors. Her first career as a geologist took her to the most remote places in the Yukon where she developed a passion for the wilderness. After moving to the West Coast, she discovered sea kayaking and became a CRCA Level 1 coach and guide, touring the remote waters of the B.C. coast.

She coached sea kayaking for several years, introducing this classic BC sport to young and old alike before reconnecting with mountain biking in 2001. Her love of the sport grew tremendously as she spent endless hours on her bike touring the province in her Westfalia looking for the perfect ride, taking numerous clinics and lessons, peppered with the odd race on the Vancouver Island race circuit. It was a natural transition for her to enter the realm of coaching and guiding in this progressive sport and has since been coaching for Spokeswoman in Whistler, Sugoi Dirt Series and Endless Biking.

Lasha is a dynamic coach with an easy going approach. Honesty, commitment and integrity are key elements found in her coaching style. When off the bike, Lasha works as a community nurse with the Quick Response Team in Victoria. She is thrilled to be on board as a coach with Endless Biking.

RIDE LEADERS

Peter Lauritzen

Ride Leader
Paramedic, Driver

Peter is one of EB's newer Ride Leaders but we know he will be a part of EB for years to come! Peters' professionalism, training, education and riding ability make him a tremendous addition to the EB lineup.

Peter has been an instructor at Pedalheads in Vancouver and is now in training to become a paramedic. He handles many of our Youth Programs as well as helping out with the adult programs... he will also soon be driving our bus! You will see Peter out on the trails of the North Shore regularly and if you happen to catch up to him, make sure you say hi.

David O'Neill

EB Ride Leader

Dave is one of our newest ride leaders and is excited to be a part of the EB team. Born and raised on the North Shore, Dave has been an avid mountain biker for the past 10 years. Dave works as a seaman and when he's not at work you're sure to find him on one of the North Shore mountains searching for a new trail to ride or testing his skills on an old favourite.

Dave loves a good ride and a good challenge. He looks forward to representing North Van and 30+ men in a few downhill races this season.

Adam Trotter

Instructor/Guide
DH Racer

Adam gew up in Ontario where he raced Expert/Elite DH, XC and Cyclocross. He was also very involved with the Waterloo Cycling Club where he put on Monday Night Development rides and assisted in developing trail networks.

Eight years ago Adam move to Vancouver to attend college and continue racing. In that time he's raced Elite DH for Balfa, Rocky Mountain and, now, Cove Bikes while competing in the occasional XC race as well.

Working as a bike mechanic for the last 10 years, Adam has worked at Cyclepath (in Waterloo, Ontario), West Point Cycles and is now the Service Manager for Cove Bikes.

Sol

DEO

Sol is an integral part of EB. He has been at every single business meeting, most road trips and has become a big part of EB's identity. He's trained to hang out at the Whistler Bike Park, dirt jumps, skateparks, is amazing on trail and gets along with everyone.

Sol's a bit of a special nugget too... Not to be outdone by any of the coaches or guest riders, Sol has a titanium pelvis and a modified hip. His great spirit teaches us many great things about life and he's a blast to have on the rides! Sol Man...

GUEST INSTRUCTORS

Wade Simmons

Professional Freerider

Wade raced B.M.X as a kid for 10yrs starting in Kamloops and peaked racing for Team Canada at the 1985 World Chapionships in Whistler BC at the age of 15. Shortly there after, being burned out, he gave up BMX and got into Mountain Biking.

Wade raced some early XC races around Kamloops 1987-90 and started working in local bike shops. In 1991 he moved to Vancouver and was swept away by the burgeoning MTB scene taking off on the NorthShore. In Vancouver he worked for local shops: Bike Doctor, Robson Cycles, and finally 7 yearrs at the Cove Bike shop ending up the shop manager before shifting gears and persuing a professional career in Mountainbiking.

In the early 90's Wade was racing Pro-Elite XC and starting DH, at that time the DH scene was just gaining momentum and the Freeride scene wasn't even conceived of yet.

Wade has always more interested in the technical aspect of mountain biking, competing in many trials contests like the Hornby Island Festival, and in the mid-late 90's focused on DH racing for RockyMountain, touring the Canada Cup series. In 1998 he won the B.C. Cup Dual Slalom Champioship. Around the same time the Freeride movement was starting to take off and in the late 90's he started to focus on filming movie segements for MTB films.

In 2001 Wade won the Red Bull Rampage in Utah, the premier freeride contest. He continued to compete in Freeride contests emerging all over the world, most notably a second in the Red Bull Ride in Australia the following year.

These days Wade still enjoys racing select fun events and participating in local events. As well as still actively filming MTB segments for films like New World Disorder, he now enjoys guiding and coaching mountain biking and representing his sponsors globally at festivals and events. He also spends a lot of time generating exposure in the media through travelling and any other story worthy events!

Jay Hoots

Professional Instructor
Professional Rider

Hooty's Website

Jay Krantz aka Jay "Hoots" - Jay is an internationally known coach and professional mountain bike freerider who is active in the North Shore community, sitting on both the District of North Vancouver Outdoor Recreation Advisory Committee (ORAC) and the Natural Environment Advisory Committee (PNEAC). He is also an active member and supporter of the North Shore Mountain Bike Association (NSMBA), and was named last year, the winner of the inaugural North Shore Mountain Bike Community Stewardship Award at the 6th Annual North Shore Sport Awards.

Hooty continues to educate and advocate the sport of mountain biking around the world. In addition to founding Hoots Gear, a dynamic company creating safety gear and technical clothing for mountain biking, Jay also runs his own non-profit organization, The DIRT Club, where he mentors youth. As such, Jay has incredible insight on what belongs in skills parks, including complete design aspects and a focus on progression and creativity.

Joe Schwartz

Professional Freerider

Joe has been a superduperbikestar since forever, and is still in the scene, milking it in any way possible. He has had segments in movies, covers of magazines worldwide, has competed in EXTREME contests, and generally gets rad as much as he can.
Joe is an experienced bike coach, and runs his own camps, the Nelson Freeride Camps. He also does private clinics, and contracts out his coaching expertise all over, including Calgary and Whistler.
Guiding takes up a good portion of his summer. Joe works with Big Mountain Bike Adventures leading DH and XC trips in Switzerland and at home in the Kootenays.
He is also a certified backcountry ski guide, and works at many different heli, snowcat, and ski touring operations all winter long.

Sponsors: Kona, Sombrio, NRG Enterprises, Chromag, Smith Optics.

Mike Kinrade

Professional Freerider

Born and raised in Nelson, B.C., Mike has made working in the outdoors a priority throughout his professional career. At 17, Mike released his first full-length mountain bike film 'Hidden Pleasures' and was awarded 'Best Mountain Bike Film' at the Vancouver Film Festival. The launch of his film production company, MPF Productions, followed shortly thereafter with titles such as 'Second Coming', 'Riders Anonymous' and 'Self Titled'. His experience acting and producing videos led to his involvement with a television project three years later, "Drop In Television," the first mountain bike-centric TV show.

As further proof of his rise in the mountain bike world, Mike is one of the few athletes to be invited to the Redbull Rampage for four consecutive years. With Redbull's participation, the freeride category has refocused the sport of mountain biking in mainstream media. Mike scored results of 5th, 8th, 9th and 9th in his four appearances, cementing his position as one of the sports most skilled riders.

Additional achievements:

2 Feature Segments Kranked 7 (releases Spring '08)
Cover Bike Magazine November 2007
Rider in feature article of November issue of Bike
Closing segment in "Kranked 6 Progression"
Featured rider in the international STUND webTV series (350,000 downloads)
9th place Redbull Rampage 2004
8th place Redbull Rampage 2003
5th place Redbull Rampage 2001
Best Air nomination 2005 Bike Video Poll Awards
RedBull Rampage video series: featured rider
Responsible for starting the world's first back-country mountain bike resort at the infamous Baldface Lodge
Numerous publications in a world wide range of publications
Pioneer rider of the DropIn TV series
Regular TV appearances on shows like Ride Guide TV, Rush TV, RSN and You Gotta See This

Danika Schroeter

Professional Instructor
Professional DH Racer

Danika was born and raised in North Vancouver but didn't find out about mountain biking until her early 20's. She describes mountain biking as finding a missing piece of a puzzle. An athlete who enjoys many sports, including soccer, basketball and snowboarding, Danika lists mountain biking as her favorite.

With the help of other Shore riders, including Kelli Sherbinin, Danika picked up riding quickly and entered her first downhill race within a year (even though she promised her dad she'd never race!). Danika raced at an elite level nationally and internationally for 5 years. She describes it as an amazing experience that improved her bike skills and taught her a lot about herself.

While Danika is an accomplished DH racer, she loves all types of biking with her newest bike being a track bike. Currently she is working on her 3rd year of a Kinesiology degree at SFU and is looking forward to instructing.

Lisa LeFroy

Professional Freerider

Lisa is another multi-talented rider and coach on the roster at EB. Lisa can race DH with the fastest women in the world and she can teach riders of any level. Lisa is a favorite amongst the kids with her smile, laughter and good attitude.

As a rider, Lisa has a tremendous skill-set and understanding of the bike and it's potential. She rides confidently and has some good results from around the world over recent years to back it up. You can find Lisa in Squamish, Whistler or on the North Shore trails.... if you can keep up.

Katrina Strand

Professional Freerider
Professional Instructor

More on Katrina...

Katrina is well known in the Greater Vancouver and Whistler area for her Freeriding, DH Racing and Instruction. Katrina has tremendous leadership and instruction skills with all ages and all levels. Freeriding, Dirt Jumping Downhill or skill breakdown with analysis and support are no problem for Katrina.

Katrina runs a successful riding club, The Corridor Club and is also a member of the Canadian DH Girls team for 2006. She was also a member of the 2004 Canadian National Mountain Bike Team for DH racing, traveling to World Championships to represent Canada.

EB HQ STAFF

Danielle Baker

Master Coordinator
Photographer

Danielle first became involved with Endless Biking in 2006 when she took the Hot Wheels program, in 2007 she joined the EB Chickas' team and in 2008 she began working for the company. When Danielle isn't coordinating things down at EB HQ she's likely on her bike, taking photos, off racing or volunteering. Danielle is passionate about promoting women's mountain biking and racing and will be racing for Endless Biking and Loeka Clothing again in 2009.

Check out Danielle's photos here.

Chris Brown

Sales and Marketing Coordinator
Professional Instructor
Guide

Chris is the newest addition to the Endless Biking HQ Team. Chris began his cycling career as a junior xc racer but now spends the majority of his time shredding the All-Mountain trails of the North Shore and Whistler. When not working at Endless Biking he can be found studying business at the British Columbia Institute of Technology. His personal cycling highlights include completing the BC Bike Race and guiding international clients on the North Shore.

Branden Grass

The Intern

Branden is a 20 year old student at Capilano University, where he is enrolled in the Tourism and Outdoor Recreation Diploma Program. He has just started a practicum with EB, making him the newest member of the Endless Biking family. This guy lives for riding his bike and has been doing it for as long as he can remember. Branden loves all disciplines of riding, including road, but mainly focuses on all-mountain and freeride. Branden's happiest on the slower speed technical terrain, but isn't afraid to open it up on wide open, high speed descents.

Thanks for visiting Endless Biking.

For any inquiries, call: 604.985.2519 or e-mail us.

Phone: 604.985.2519 or toll-free: 1.888.985.2519
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